A 12-Month AI-Powered Business Program for Digital Product Creators & Coaches
You’ve Done the Work. Built the Offers. Taken the Courses. But You’re Still Wondering: Why Aren’t I Further Along?
The Creator’s MBA Lab is a 12-month strategic program that helps you connect the dots between everything you’ve built.
You’ll turn your scattered marketing and product ideas into a clear, AI-powered growth system so you can finally achieve consistent revenue without starting from zero every month.
Finally connect the dots between your marketing, offers, and audience growth.
Trusted by 10K+ digital product creators and coaches worldwide.
Program offered by Dr. Destini Copp: Marketing Professor and CEO of HobbyScool, which she’s scaling toward a $1M brand, bringing 30 years of marketing expertise to help you build a business that scales with systems.
It’s Not Your Effort That’s the Problem. It’s the Missing Link Between All Your Moving Pieces.
You’ve built the offers. You’ve written the emails. You’ve shown up, launched, and promoted, probably more times than you can count.
But what no one tells you is that all those individual strategies, your lead magnets, your funnels, your newsletter, your products, don’t automatically work together.
That’s why growth still feels unpredictable. You’re doing everything “right,” but without a connected system behind it, you end up rebuilding momentum every month instead of compounding it.
The Creator’s MBA Lab gives you that system: a clear, repeatable framework (the Creator’s Growth Flywheel) that turns your existing marketing and products into a predictable engine for growth.
THE SYSTEM BEHIND CONSISTENT GROWTH
The Creator’s Growth Flywheel: The Simple System That Turns Effort Into Momentum
Most creators treat every launch, product, or campaign as a separate project.
But when your marketing, offers, and audience growth efforts feed into one another, instead of competing for your attention, your business starts compounding instead of resetting.
That’s what the Creator’s Growth Flywheel does.
It connects the five core systems every business needs: Attract, Engage, Nurture, Convert, and Retain, so that each effort builds on the last.
Once your systems start compounding, you stop starting from zero — and finally see consistent, predictable sales.
Introducing: The Creator's MBA Lab
You’ve worked hard, built offers, followed the advice — and you’re still asking, “Why isn’t this working?”
The Creator’s MBA Lab is the missing link between all your effort… and the results you’ve been hoping for.
This isn’t another course or high-pressure group program.
It’s a 12-month implementation experience that combines personalized strategy, hands-on coaching, and AI-powered systems to help you finally connect every part of your business — and make growth repeatable.
Inside the Lab, you’ll turn your ideas, products, and marketing into a structured growth engine that runs smoothly month after month.
You’ll get:
- Systems that simplify your strategy
- Smart, flexible AI tools that act like a built-in team
- Weekly support and accountability to stay focused
- A 3-phase framework to build, optimize, and scale sustainably
No fluff. No guesswork. Just focused, strategic momentum — week after week.
Whether you sell digital products, coaching programs, or a mix of both, The Creator’s MBA Lab helps you finally feel like everything you’ve built is working together toward the same goal.
Inside the Lab, you’ll follow a clear growth path that helps you build a solid foundation, streamline what’s already working, and scale your results — without the constant reset.
Everything we do is designed to stack, not start over.
Here’s how we’ll bring your Growth Flywheel to life together 👇
Inside the Lab: Strategy, Systems, and Support for a Full Year of Growth
The Creator’s MBA Lab is a 12-month implementation experience designed to help you put strategy into action — with structure, support, and smart systems guiding you every step of the way.
You’ll get the tools, coaching, and accountability to simplify your business, automate what slows you down, and build repeatable revenue month after month.
Weekly Voxer Coaching (Value: $199/month)
Every Wednesday, you’ll have direct access to Dr. Copp for strategy, feedback, and accountability, like having a business coach in your back pocket.
Ask questions, troubleshoot ideas, or get clarity on your next step — right when you need it.
Whether you’re mapping a new funnel, planning a launch, or refining your content strategy, you’ll never lose momentum waiting for the next call.
Guided Quarterly Planning Sessions ($97 Value)
Every quarter, we’ll meet for a live strategic planning session to map out your next 90-day growth cycle, so you always know exactly where to focus next.
You’ll walk away with a clear, personalized roadmap that aligns your marketing, offers, and systems with your Growth Flywheel.
We’ll refine your goals, set measurable milestones, and identify the key projects that will move your business forward fastest.
These sessions give you the high-level clarity of a CEO planning retreat, without the overwhelm, and keep your business moving in a steady, intentional direction all year long.
Live Monthly Implementation Events ($197 Value)
Each month, you’ll join a live “get-it-done” implementation session designed to help you make measurable progress, right there in the room.
We’ll work side-by-side to apply what you’ve learned, whether that means building a new funnel, refining your offers, improving your customer journey, or running an AI-powered marketing sprint.
These sessions are focused, practical, and collaborative. You’ll leave each one with real results already in motion, not just another list of things to do.
Some months, we’ll host themed Get-It-Done Weeks... like The Membership Growth Sprint, to help you accelerate your momentum and see tangible growth faster.
Your Direct Line to Business Success: Members-Only Ask Me Anything (Value: $97)
- Get personalized answers to your questions through our private podcast feed — it’s like having a business growth consultant in your pocket, available whenever you need guidance.
- Skip the generic advice and get detailed, actionable solutions tailored to your business.
- Submit your specific challenges, and hear clear strategies you can implement immediately.
- Turn your commute, walk, or workout into a growth session with exclusive audio episodes answering real questions from fellow creators, on topics like pricing, audience growth, product launches, and more.
Bonus: 1:1 Growth Flywheel Strategy Session (Value: $497)
Start your 12-month journey with a private strategy session with Dr. Copp, where we’ll map your personalized Creator’s Growth Flywheel Plan together.
During this 1:1 call, we’ll analyze your current offers, funnels, and audience flow to uncover what’s working, what’s missing, and where your biggest opportunities for growth are hiding.
You’ll leave with total clarity on your next steps, no more second-guessing or scattered to-do lists.
After the call, you’ll receive:
- Your Custom Growth Plan outlining your top priorities for the next 90 days
- A full session recording so you can revisit key insights anytime
- An AI-generated summary and action checklist, delivered straight to your inbox
This call sets the tone for your entire year — giving you a focused roadmap and confidence that every decision you make is backed by data, strategy, and support.
Black Friday Bonus: 1:1 Q1 Focus Sprint (30-Day Accountability Plan + 1:1 Strategy Call) (Value: $497)
Kick off 2026 with absolute clarity.
The Q1 Focus Sprint is your fast, powerful reset — a 30-day plan designed to lock in your priorities, eliminate distractions, and build momentum you can actually sustain.
When you join Creator’s MBA Lab during Black Friday, you’ll also receive:
✔ A private 1:1, 45-minute January strategy call with Dr. Destini Copp
Your chance to map out your Q1 growth plan, decide exactly what to focus on, and get personalized recommendations tailored to your business.
✔ A done-for-you 30-day accountability plan
You’ll walk away with a clear, simple weekly structure so you stay consistent through January — without overwhelm.
🖤 Black Friday Bonus: $1M HobbyScool Experiment (12-month access: Value: $348)
Follow my real-time journey of scaling HobbyScool toward a $1M brand.
You’ll get behind-the-scenes updates. decision breakdowns. experiments I test. the funnels I build. the campaigns we launch. and the results — good or bad.
See the strategy. the execution. the data. and how I adapt in real time.
Use it as a blueprint as you implement your Growth Flywheel inside the Lab.
You Don’t Need More Ideas — You Need a Flywheel System That Works Together
Inside The Creator’s MBA Lab, you’ll stop piecing things together on your own.
You’ll get weekly Voxer support, quarterly strategy planning, and AI tools that help you turn everything you’ve built into a predictable, repeatable growth system.
Total Value: $8,328 • Your Investment: $2,500
The Creator’s MBA Workshop Collection — Now Inside the Lab
Over the past year, we’ve built an incredible library of trainings and live workshops inside The Creator’s MBA Lab — and every single one is available to you the moment you join.
You’ll gain instant access to everything we covered throughout 2024 & 2025, from AI systems and marketing strategy to growth planning and sales optimization, plus all new workshops, sprints and get it done weeks released throughout your 12-month enrollment.
Below is our 2026 schedule including all workshops, sprints & get it done weeks.
CEO SYSTEMS KICKSTART
Build your Growth Flywheel and set the tone for the year with strategic clarity. You will map your offers across the Flywheel, identify your biggest growth gap, and set focused quarterly goals using your AI powered tracker.
THE VISIBILITY ENGINE
GET IT DONE WEEK: Strengthen your primary visibility channel so new leads arrive consistently. You will validate a new growth opportunity, create a repeatable visibility workflow, and track results with AI tools.
OFFER POWER LAB SPRINT
GET IT DONE WEEK: Polish your offer so it sells more easily. Over five days, you will audit your offer, analyze audience insights, and refine your messaging through tested exercises and sample content.
THE FUNNEL FIX
GET IT DONE WEEK: Turn your tripwire into a predictable profit generator. Over 5 days, you will rebuild your first time buyer funnel, upgrade your copy, and implement AI supported follow ups to boost conversions.
THE EVERGREEN ENGINE
GET IT DONE WEEK:
Turn your best training into an automated webinar funnel. Over five days, you will refine your topic, write an AI assisted script, and set up registration, delivery, and follow up systems that run year round.
ALWAYS ON REVENUE LAB
GET IT DONE WEEK: Create the follow up systems that keep revenue flowing. You will implement re- engagement emails, cart recovery sequences, and retargeting campaigns, then connect all funnels into one seamless engine.
MID YEAR MOMENTUM RESET
GET IT DONE WEEK: Refresh your entire business engine. You will audit your automations, clean up workflows, review performance metrics, and tune up your Flywheel for a smoother second half of the year.
THE DAILY SALES CHALLENGE
GET IT DONE MONTH: Build consistent daily revenue through small, targeted actions. You will set a 30 day sales goal, test new hooks and CTAs, and track your results with the Sales Momentum Tracker.
CUSTOMER RETENTION SYSTEMS WORKSHOP
GET IT DONE WEEK:
Keep buyers engaged long after they purchase. You will map post purchase journeys, build onboarding and loyalty sequences, and use AI tools to gather and analyze customer feedback.
THE AMPLIFY LAB
GET IT DONE WEEK: Launch or refresh your affiliate program in one week. You will choose your platform, create swipe copy with AI support, and build a simple tracking system to motivate your partners.
BLACK FRIDAY PROFIT PARTY
GET IT DONE WEEK:
Plan and schedule your full Black Friday campaign with clarity and ease. You will write your assets early, automate all delivery, and align promotions with your evergreen funnels.
PLAN 2027 LIKE A CEO
Close the year with strategy and celebration. You will review your 2026 performance, design your 2027 Growth Flywheel, and join the Creator’s MBA holiday party to celebrate your progress.
12-MONTH PROGRAM
You’ve built the foundation — now it’s time to make it work for you.
Join the 12-Month Creator’s MBA Lab and start building your rinse-and-repeat growth system today.
Built-In AI Support (That Feels Like a Team)
Inside The Creator's MBA Lab you're never building alone.
Your membership includes a full suite of custom-built AI assistants—designed to save you time, boost your clarity, and keep you moving forward. These aren't generic chatbots.
They're trained with the same strategies taught inside the Lab, so everything stays aligned with your growth plan.
💬 Sara – Your Growth Lab Accountability Coach
Stay on track with your business goals—every single week.
Sara checks in with you via SMS on Mondays and Fridays with a link to a short, interactive coaching session. She helps you:
- Set a clear, focused goal for the week
- Break it into doable action steps
- Troubleshoot what's getting in the way
- Reflect on progress (and plan what’s next)
Takes just 3–5 minutes—but helps you stay consistent, accountable, and in motion every single week.
🧠 Kim - Your Mindset Mentor for Digital Creators
Because scaling a digital product business isn’t just about strategy—it’s about staying grounded, clear, and confident.
Kim will help you navigate the mental and emotional side of entrepreneurship with:
- Encouraging mindset shifts (minus the hustle culture)
- Journaling prompts and reflection questions
- Thoughtful coaching to help you move through procrastination, comparison, burnout, or fear
Talk to Kim anytime you feel stuck or second-guessing. Think of it as your inner game coach—on demand.
🤝 Jess - Your Collab Matchmaker for Digital Creators
Your shortcut to aligned, high-impact partnerships.
Whether you're planning a summit, launching a bundle, or looking for a newsletter swap partner, Jess will help you:
- Find the right creators to partner with
- Vet whether someone’s a good fit
- Draft outreach emails that actually get responses
- Brainstorm collaboration ideas (even with a small list)
Finally—collabs that grow your business instead of wasting your time.
Smart Tools for Serious Growth
These tools aren’t just bonuses—they’re part of your business backbone. Whether you need clarity, accountability, or a visibility boost, your Growth Lab GPTs are ready to guide you through it.
No extra cost. No tech headaches. Just powerful support, built right in.
You’re Closer Than You Think — Here’s What It Looks Like When Everything Finally Clicks
💬 Your digital product makes a sale — and it’s from someone who found you weeks ago.
💬 You sit down to write content — and your AI assistant already outlined your next 3 emails.
💬 You’re not debating your next move — you’re refining a system that’s already bringing in results.
💬 Instead of wondering if it’s working, you’re tracking what’s working — and doubling down.
💬 You finally feel like the CEO of your business — not the overworked assistant doing it all.
This is what it feels like when your business runs on a smart growth flywheel, powered by proven strategy and AI.
Your Expert Guide: Dr. Destini Copp
Dr. Destini Copp is a marketing expert with over 25 years in business and marketing. She owns four successful digital product brands with over 15,000 students: HobbyScool, Newsletter Profit Club, HelloContent and her personal brand, Destini Copp.
She is a college marketing professor turned online entrepreneur and a wanna-be, Serena Williams-like, tennis player. She is the host of The Creator’s MBA Lab Podcast and author of the best-selling book, Launch Your Online Course Business in 90 Days or Less.
LOVE NOTES FROM CLIENTS
Want to know what others have said recently about working with me? Here are some notes from clients across my various programs:
These results aren’t one-offs. They’re what happens when creators stop guessing and start using proven growth flywheels that scale.
You’re one decision away from predictable, repeatable revenue.
You’ll get $8,328 in value for a one-time investment of $2,500 in the 12-month Creator’s MBA Lab.
That’s like paying just $208 per month for personalized strategy, weekly Voxer coaching, AI business systems, and hands-on implementation support, all in one program designed to finally make your business run on repeat.
💥 Bonus: Your AI Marketing Growth Team
When you join The Creator’s MBA Lab, you’ll get instant access to your AI Marketing Team — a suite of prebuilt assistants designed to help you implement faster.
These tools handle research, copywriting, and planning tasks that normally take hours — freeing you to stay focused on strategy and execution.
From creating email campaigns to optimizing offers, your AI Marketing Team helps you turn ideas into action from day one.
💡 What You Get Inside the AI Growth Team:
🧠 Frankie — The Funnel Fixer
Spot where your funnel is leaking leads and get clear, step-by-step suggestions to improve conversions on your sales pages, emails, and tripwires.
Ask Frankie:
• "Where are people dropping off?"
• "How do I fix my thank-you page to convert better?".
🎯 Luna — The Launch Planner
Plan a high-impact, minimalist launch using your audience size, offer type, and content preferences. Get timelines, topic ideas, and plug-and-play promo plans.
Ask Luna:
• "Give me a 3-day launch plan for my new template pack."
• "How do I relaunch an evergreen offer with urgency?"
💡 Ollie — The Offer Optimizer
Make your product irresistible. Ollie helps you refine your offer, pricing, bonuses, and upsells—so people say "yes" faster.
Ask Ollie:
• "Is this offer clear and valuable enough?"
• "What bonuses would increase conversions?"
✍️ Rae — The Copy Assistant
Rae turns your ideas into polished, high-converting copy. From emails and sales pages to opt-ins and CTAs—she writes in your voice and understands how to teach + pitch.
Ask Rae:
• "Write a sales page for my new product bundle."
• "Draft a launch email that creates urgency (without the hype)."
🛠 Built-In Support for Business Owners Like You
These GPT assistants are trained with the same strategies you'll learn inside the Lab—so they work with your action plan, not against it.
Use them to:
- Save hours on writing and planning
- Get unstuck when you hit bottlenecks
- Make smarter decisions with less guesswork
👇 Ready to Build Your Growth System (With a Virtual Team in Your Pocket)?
You’ve Done Enough Heavy Lifting
Let The Creator's MBA Lab give you the structure, strategy, and AI support to make your business feel lighter — and finally start working for you.
12-Month Program
Go all in. Get the full system.
Perfect if you’re serious about scaling and want expert support at every step.
Program is led by Dr. Destini Copp is a marketing professor and CEO of HobbyScool, where she’s scaling toward a $1M brand. She’s helped thousands of digital creators simplify their systems and grow with confidence.
Your enrollment includes over $8,000 in value — plus exclusive Black Friday bonuses you won’t see again.
Your Core 12-Month Program Includes:
Weekly Voxer Coaching
Real-time feedback. accountability. and personalized strategy every Wednesday.
(Value: $2.388)
Quarterly 90-Day Planning Sessions
Live CEO-level planning every quarter to focus your next growth cycle.
(Value: $1.188)
Monthly Implementation Events
“Get-It-Done” workshops designed to implement what matters most.
(Value: $2.364)
Members-Only AMA Private Podcast
Submit questions anytime and get detailed. custom responses.
(Value: $97)
Complete Workshop Library
Full access to 20+ trainings. templates. systems. and sprint replays.
(Value: $1.497)
1:1 Growth Flywheel Strategy Call
Your personalized roadmap with recording + AI-generated summary.
(Value: $497)
Your AI Marketing Team
Prebuilt assistants to automate research. planning. copy. and content creation.
(Value: $297)
BLACK FRIDAY BONUSES
✨ Bonus #1: 1:1 Growth Flywheel Strategy Session (45 minutes)
(Value: $497)
Kick off your program with a private session where we map your personalized Growth Flywheel. identify your biggest opportunities. and build your 90-day plan.
✨ Bonus #2: Q1 Focus Sprint + 1:1 January Strategy Call (45 minutes)
(Value: $497)
Walk into 2026 with clarity.
Includes a done-for-you 30-day accountability plan + a private January strategy call to refine your Q1 goals and success metrics.
✨ Bonus #3: 12 Months of Access to The $1M HobbyScool Experiment
(Value: $397)
Follow Destini behind the scenes as she scales HobbyScool toward a $1M brand in real time.
You’ll see the campaigns. funnels. experiments. data. and decisions — and apply the same insights to your Growth Flywheel.
🟡 Total Value: $9.116
💰 Your Investment: $2.500 (One-Time for 12 Months)
That’s the equivalent of just $208/month for weekly coaching. quarterly planning. and a complete AI-powered growth system that helps your business scale sustainably.
Flexible financing is available.
Choose Klarna or other financing options at checkout to spread your payments out.
What Happens After You Join
✔ Instant access to the member portal + Workshop Library
✔ Schedule your 1:1 Growth Flywheel Strategy Call
✔ Receive your welcome email with Voxer details + next live dates
✔ Your Black Friday bonuses unlock
Frequently Asked Questions
How long do I have access?
Your enrollment includes 12 months of access to everything inside the Creator’s MBA Lab — all workshops, tools, and support. You’ll have full access for the duration of your program, and you’ll have the option to renew at the end of the 12 months if you’d like to continue.
Is this a course or a membership?
Neither — it’s a structured 12-month business growth program. You’ll follow a proven framework with ongoing coaching, quarterly planning, and live implementation events to help you build consistent, repeatable revenue systems.
What kind of support do I get?
You’ll have weekly Voxer coaching with Dr. Copp every Wednesday for real-time strategy and accountability, plus quarterly planning sessions, monthly implementation events, and private podcast Q&A access for ongoing support between live calls.
Is this right for me if I already have digital products or a membership?
Yes — the Creator’s MBA Lab is designed for established digital product creators, course builders, and coaches who have offers in place but aren’t seeing consistent growth or predictable sales yet. You’ll learn to connect the dots between your existing assets and create a rinse-and-repeat system for scaling.
What if I can't attend the live workshops?
No problem! Every workshop, planning session, and implementation event is recorded and added to your member portal within 48 hours.
You’ll also have access to the members-only private podcast feed — so you can catch up, submit questions, and learn on your own schedule.
When do the live workshops take place?
Live workshops are held monthly, with recordings available immediately afterward. The exact schedule is announced at the beginning of each month to accommodate our international member base. Remember, you can always catch the replay if the live time doesn't work for you.
What makes this different from other memberships or courses?
The Creator’s MBA Lab isn’t about consuming more content, it’s about implementation and systems that work together.
You’ll get:
- Weekly Voxer access for real-time support
- Quarterly strategic planning to keep your business focused
- AI-powered tools that automate what slows you down
- A repeatable Growth Flywheel system that compounds results month after month
It’s a hybrid between private coaching, group strategy, and AI execution, designed to help you build sustainable revenue, not another to-do list.
Do I need to be tech-savvy to use the AI tools?
Not at all. Every AI tool and assistant comes with clear step-by-step guidance. You’ll learn exactly how to use them to save time, simplify your marketing, and make smarter decisions, without needing to be an AI expert.
Can I join later?
Joining now locks in your current rate, access to the 1:1 Growth Flywheel Strategy Call, and your AI Marketing Team bonus.
If you wait, you’ll miss the current bonuses and the next opening may have a higher price.
How much time do I need each week?
Most members spend about 1–2 focused hours per week inside the Lab.
Because the program blends live support, AI tools, and guided accountability, you’ll make consistent progress without adding more to your plate.
Each system builds on the last, so your time compounds instead of resets.
Do I get 1:1 access to Dr. Copp?
Yes! You’ll start your program with a private 1:1 Growth Flywheel Strategy Call and ongoing weekly Voxer coaching for the full 12 months.
🚫 Who This Program Is Not For
The Creator’s MBA Lab isn’t for beginners who are still figuring out their first offer or audience.
It’s also not a fit if you’re looking for a quick-fix course or passive “set it and forget it” automation.
This program is for experienced creators and business owners who already have digital products, services, or memberships and are ready to systemize, scale, and create predictable, repeatable growth.
How quickly can I expect to see results?
That depends on where you’re starting and how consistently you implement, but most members begin seeing progress within the first 60–90 days. The Creator’s MBA Lab isn’t about overnight wins — it’s about building a solid foundation that compounds over time.
You’ll focus on the right systems, guided by data and AI, so your results don’t just show up once, they keep growing month after month.
Can I cancel or get a refund?
Since this is a 12-month coaching program with immediate access to proprietary materials and private coaching, all sales are final. You can choose to renew at the end of your 12-month term if you’d like to continue, but there are no mid-term cancellations or refunds.
Is there a payment plan available?
Yes, flexible financing is available through Klarna, Affirm, or Afterpay at checkout. Some options may not be available in all locations. This allows you to spread your investment over time while beginning your program immediately.
Is this refundable if I change my mind?
Because you receive instant access to all digital materials, AI tools, and member resources upon joining, all sales are final.
If you have questions before joining, please ask them!
You can use the VideoAsk chat on this page to get a direct response from Dr. Copp before completing your purchase.
(I"m happy to help you decide if this program is the right fit before you enroll.)
Still have questions?
Feel free to reach out to Destini at support@destinicopp.com.
Ready to finally stop starting from zero every month?
Join the Creator’s MBA Lab today and turn your existing business into a predictable, repeatable growth system.
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